Positioning with AI (without sounding generic)
How to steer models with constraints, proof, and competitor anchors so outputs stay sharp.
Blog & resources
Practical playbooks for positioning, narrative, and campaigns—written for operators, not theorists.
Messaging architecture that sales actually uses
From hero claim to objection cards—structuring language so GTM teams stop improvising.
Campaign briefs that survive first contact with reality
Channel fit, sequencing, and KPI hygiene for launches that need to show results fast.